OUR SOLUTIONS TO IDENTIFY THE MOST EFFECTIVE MARKETING ACTIONS
AND IMPROVE MARKETING ROI
propose three types of solutions :
Advisory services on measurement of marketing performance, data quality & availability & kpis selection
Metrics 720 can help at different stages of the data driven Performance measurement journey : from the data collection to the governance of KPIs and decision processes.
We provide our clients with actionable recommendations at two levels :
- Data : data sources, quality, governance normalisation, accessibility
- KPIs : frameworks and prioritization in key decision processes (optimisation, measurement, budget setting )
Our Advisory missions are focused and short (3-5 days) and allow us to provide you with actionable recommendations..
Bilans de performance marketing – MARKETING MIX MODELING (MMM)
Provide our clients with a clear view on how their marketing budgets deliver against business objectives. We design regression based models customized to our clients business and data realities.
We do not believe that one size fits all and design solutions tailored to our clients key business questions.
Our Marketing Performance Assessments are completed with detailed recommendations to improve ROAS and ROIS and a capacity to test and compare What if scenarios.
Marketing Performance Assessments can be conducted at international
Marketing performance monitoring
Help our clients to monitor and improve the performance of their marketing mix on a continuous basis.
Our Team update the models on a montly basis. Our clients can visualize the evolution of their KPIs in time thanks to a dedicated dashboard.
Thanks to our simualtion tool, our clients can also test different what if scenarios and improve continuously their maketing strategy and exécution.