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Marketing Analytics softwares

In partnership with ScanmarQED, world leader in Marketing Analytics software, we help you to start an “in house” marketing effectiveness measurement process

strataQED

StrataQED is used to create marketing mix models to analyse past performance and forecast future marketing plans. An easy-to-access tool that allows you to build complex models (include “cross section” and “nested“ models)

portfolioQED

PortfolioQED allows you to optimise marketing budgets across tactics, brands and markets by combining existing marketing effectiveness insight with your internal forecasts

MMM2GO

Make the results of your models accessible to your entire organisation thanks to the dedicated MMM2 GO platform

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