Metrics 720

Metrics 720, your partner to help you identify the most effective marketing actions
with the highest impact on your business.

About

Metrics 720

was founded in 2013 by two statisticians who started their careers in marketing services and consumer research : Charles Xavier and Gilles Varoquier.​

In the context of fragmented and siloed marketing data sources, limited normalisation of data points and multiplication of ROAS/ROI claims by vendors, modeling is a unique source of truth for the marketing decision process.

The Metrics 720 point of difference : combine statistical skills and marketing expertise in order to provide our clients with robust and actionable recommendations.

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