Metrics 720, your partner to help you identify the most effective marketing actions with the highest impact on your business.
was founded in 2013 to make the robust approach of Marketing Mix Modeling (“MMM”) accessible to advertisers.
In the context of fragmented and siloed marketing data sources, limited normalisation of data points and multiplication of ROAS/ROI claims by vendors, modeling is a unique source of truth for the marketing decision process.
The Metrics 720 point of difference : combine statistical skills and marketing expertise in order to provide our clients with robust and actionable recommendations.
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10 rue Penthièvre, 75008 PARIS